O.G., the initials of the brand owner, as well as a moniker of someone who represents the power, influence, and respect a man or woman, of the urban community embodies. Our community breeds many individuals who exemplify unique character traits and ideologies, which earn said persons the demand of respect and identification of an O.G.
“Shxt”- something we have all been through. I’ve always been innately influenced by numbers, whether spiritual or curriculum based. The "i" is replaced with an "x" because in math or calculations, you have to always solve for the value of X, as we do in life. That thought process influenced the slogan, “Find the value in the shxt you’ve been through.” It is relative to all people and aspects of life. These words are a true statement and mentality of an O.G. This apparel brand consists of statement pieces. Whether it’s the typeface expressed on the material or how it's intended to inspire and feel on the body of the customer, you shall "find the value in the shxt you've been through." Speak life into your existence. Make a statement when you’re in the room simply by being you.